Unit1 Advertising单元测试

  Unit1 Advertising单元测试 基础知识： 一、单项选择 1. ------- Excuse me, may I ask you some questions?   -------- Sorry, I’m too busy and I haven’t even a minute to __________.   A. spend                  B. share                      C. spare               D. stop 2. -------Does he work hard at his lesson?   -------Yes, he ________ no efforts, I dare say.   A protects                 B determines                C spares                D wastes 3. You don’t have to _________the umbrellas; I’ll give you one each.   A. advertise               B. be used to               C. share               D. persuade 4. We have to __________ the practical measures.    A. come out            B. come up with         C. come up            D. come out 5. The crowd is too noisy, but anyway I have to make myself ______ to them because the news is so important to them. A. supposed 　　　　B. understood 　　C. heard 　　　　D. known 6. I was looking through China Daily when an __________ for a second-hand car attracted my attention.    A. advertise            B. advertising        C. advertisements                      D. ad 7. We _________ him to stop surfing the internet, but he wouldn’t.    A. persuaded           B. tried to persuade     C. suggested          D. demanded 8. Would you __________ me a good dictionary?    A. command           B. demand             C. recommend            D. recommendation 9. The mother is _________about her son’s future.    A. cared          B. known              C. concerned         D. impressed  10. _______is a highly developed twentieth-century industry.    A. Advertisement                   B. Advertising C. Advertise          D. Advertiser 二、短文填空  What makes a good a     1     ? There have been major changes in a____2_____ in the past sixty years. People read advertisements partly for i     3       and partly because they are interesting. Today’s advertisements often start with a question, or a puzzle, with the purpose of a     4       the reader’s a     5     . Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humor is very important. Sometimes advertisements tell a s    6     , or the story may be c    7     over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will p    8     the advertisement but not the name of the r    9      . There are other d    10    . If you are selling your product in a foreign market, you must check that the t     11     is correct. A company that sold hair cream wanted to say “X puts life into dry hair.” They took some p    12    of a handsome actor, and the advertisements a    13    on large boards by the side of the road. Nobody bought the product, however, because when translated it meant “X puts living things into dry hair.” In the 1960s a British car company which made very expensive cars was about to sell its latest car in Germany. However, the c     14     had to change the name of the car at the last moment. A German speaker at the factory pointed out to the s    15     manager that the British name of the car meant “animal waste” in German. 三、单句翻译 1.         这个学校时的所有的人都一个餐厅里吃饭。(share) 2.         我们以前在同一个办公室工作，但我三年前就离开那儿了。(used to ) 3.         我们通过广播、电视宣传我们厂的产品。(advertise) 4.         他推荐Tom在那个学校当教师。(recommend) 5.         我决心把英语学得更好。(determine) 6.         市政府号召所有的市民要节约用电。(appeal) 7.         开会的时间快到了。(approach) 8.         我使老师相信我已经完成家庭作业。(satisfy) 9.         他穿着一件厚厚的大衣以便御寒。(protect) 10. 家长要公平地对待他们的孩子。(deal)   能力提高： 一、单项选择 1. The newly published book, which refers _______ basic English grammar, is _________only for beginners. A. as; meant          B. for; intended            C. to; planned              D. to; intended 2. The middle-aged couple intends their son, who is in senior three now, __________a doctor. A. for                        B. in                           C. as                           D. after 3. The 3-storyed-building, newly built _________, the sports field of our school, is intended __________a multi-functional language lab.      A. on; as        B. behind; as            C. in; for                    D. beyond; for 4. The official, who had much ________ at dealing __________ troublesome affairs, was shot to death by a terrorist.     A. experiment; with            B. experience; with              C. experiences; for            D. experienced; for 5. The popular musician was asked ___________ she should intend to be her partner in the next concert. A. what                                B. whom               C. how                        D. when 6. -------- Was the judge _________ with the result?  --------- I don’t think so. But perhaps no judge is easy __________. A. satisfying; satisfied                                  B. satisfied; to satisfy           C. satisfactory; to be satisfied                                    D. satisfaction; satisfactory  7. Wind __________ electricity widely in any parts of the world. A. is used to produce                                      B. is used to producing         C. used to produce                                       D. used to producing 8. When he was there, he __________go to that coffee shop at the corner after work every day.     A. would          B. should            C. had better               D. might 9. Mother _________ us stories when we were young.   A. was used to tell  B. was used to telling  C. used to tell    D. used to telling 10. More and more people nowadays have come __________ taking exercise every day. A. believe               B. believe in                      C. to believe                 D. to believe in  11. I _________ what he’s said because I __________him.    A. believe; believe                     B. believe in; believe in                C. believe; believe in            D. believe in; believe 12. They picked the town of Tobermory on Mull because the brightly colored houses appeal ________children.    A. to                B. for                 C. against                     D. with 13. They tricked the pretty girl _________stealing money from the store.    A. into            B. to             C. with           D. against 14. Nick is looking for another job because he feels that nothing he does ________his boss.    A. serves                 B. satisfied                  C. promises                 D. supports  15. ------You ________part in the party in time.    ------Sorry, I was delayed by the accident.    A. are supposed to take                             B. have supposed to take C. are supposed to have taken                                    D. supposed to take 16. He was persuaded __________a college graduate but he knew nothing about history.    A. to be           B. being              C. to have been            D. having been 17. There _____ a lot of coal mines in the south, but many of them have been closed or are _____ be closed. A. use to having; about to             B. used to be; to      C. use to having; going to             D. used to be; supposed to 18．Your suggestion is _______to us. A. of very value     B. great valuable    C. of great value    D. very value 19. He left the place, _______never ________back again. A. determined; to come                       B. being determined; to come C. determined; coming                        D. determining; coming 20.  Can you tell me __________________________?     A. What life will be like in the future    B. What will life be like in the future C. How life will be like in the future     D. How will life be like in the future 二、完形填空   　At the time when Bill and Rose got married, neither of them had much money. So they were    1   to buy a house or flat. For the first years of their   2   life, they, therefore,    3   in rented (租赁的) flats. Then Bill’s father died and    4   him some money, so they bought a house. When they moved into it for the first time, one of Bill’s    5  sent him a bottle of wine as a present to celebrate his entry (住进) into the first house he had owned. Bill and Rose had a lot of work to do, getting their things   6   , arranging the furniture, getting curtains and all the rest, so they  7 about the bottle of wine. In fact, they   8  it away in a cupboard without even unpacking (拿出) it. Bill and Rose already had two    9   when they moved into their new house, and a few months later, the third was born. When Rose came home from the   10  with the baby. Bill   11   some friends round to  12  its arrival, and they had a wonderful  13  , with plenty to eat and to drink. After the party had been on for some time, however, Bill found that the wine was   14  .   15  , he remembered the bottle which his friend had given him when they had moved into the new house and which was still lying unpacked in a   16    somewhere in the house. He found it with some difficulty and  17  it into the living-room where his   18  were sitting. When he had unwrapped the bottle, he saw a card tied to it, so he took it and read it   19   to others.    20  said “Bill, take good care of this one—it is the first one that is really yours.” 1. A. unable                 B. trying                  C. advised              D. expected  2. A. happy                  B. married        C. sad                    D. bitter 3. A. moved                 B. succeeded            C. lived              D. gave    4. A. carried                 B. brought            C. sent                  D. left  5. A. nieces                  B. workers            C. friends             D. classmates     6. A. unpacked      B. prepared           C. tied                  D. sold    7. A. forgot                  B. thought            C. looked       D. cared  8. A. sent              B. put                  C. took                    D. kept    9. A. fathers                 B. daughters             C. children             D. dogs   10. A. prison                B. police station   C. shop                 D. hospital   11. A. demanded           B. expected           C. invited     D. wished 12. A. join in        B. celebrate           C. attend               D. drank     13. A. party                 B. time                     C. day                  D. rest   14. A. served         B. finished            C. prepared   D. bought 15. A. And                   B. Therefore             C. Luckily    D. Although    16. A. cupboard    B. box                      C. table                D. living-room    17. A. sent                   B. brought             C. fetched           D. led                18. A. family        B. wife                     C. guests        D. workers   19. A. silent                 B. loud                     C. aloud        D. calm   20. A. He                     B. Which               C. They              D. It      三、阅读理解 A 　　Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements , or ads, try to get consumers(消费者) to buy certain brands(品牌) . Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal(麦片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.　　For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.　　Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy. 1. What is discussed in this passage?　　A. The content of modern advertising.　B. The skills of modern advertising. C. The results of modern advertising.　　   D. The writing of modern advertising. 2. According to the passage, a good advertisement should     . A. be both persuasive and effective　　  B. give people useful informationC. show people a product　　                     D. show people a new idea of a product  3. From the passage, we know that      . A. modern advertising has less effect on customers 　　 B. once customers see ads about a new cerea1, they are sure to buy it C. cereal can make people strong D. cereal is a kind of food which is popular among people  4. What can we infer from the passage? A. Customers can easily be persuaded by advertisements. B. Customers should be persuaded by advertisements. C. It’s impossible for customers to buy a product without advertisements. D. Customers buy products according to their demands rather than the advertisements. B Are you worried by the rising crime rate? If you are, you probably know that your house, possessions and person are increasingly in danger of suffering from great rise in the cases of burglary and attack. Figures show an ever-increasing crime rate, but it is only too easy to imagine "It will never happen to me". Unfortunately, statistics show that it really can happen to you and, if you live in a large city, you run twice the risk of being a victim. Fortunately, there is something definite which you can do. Protect Alarms can help to protect your house with a burglar alarm system which is effective, simple to operate and easily affordable. You must remember that owning a burglar alarm is no indication that your house is packed with valuable possessions. It quite simply indicates to unwelcome visitors that yours is one house they will not break into easily, so they carry on to an unprotected house where their job is made a lot easier. Send now for our free leaflet telling you how we can Protect Alarm your house quickly, easily and cheaply. Complete and tear off the slip below and post it to us. Postage is free. Also, telephone us on 327 6721 where we have a round-the-clock answering service. It costs nothing to find out about Protect Alarm. 1.  Anyone who takes an interest in the crime rate will, according to the text, be aware that___________.    A. more burglars are being caught than ever before    B. people have more possessions to worry about nowadays    C. burglars are more at risk than they used to be    D. homes are more likely to be broken into nowadays 2. It seems that people who live in cities are ____________    A. more often victims than those living in other areas    B. of the opinion that statistics are wrong    C. twice as well as people living in other areas    D. of the opinion that burglars only rob unprotected homes 3. The writer of the text wants to give the impression that the Protect Alarm system is _____.    A. elementary  B. everlasting          C. experimental                 D. economical 4. The article claims that possessing an alarm system will _________.    A. show burglars that you have something worth stealing    B. persuade burglars not to break into your house    C. make the burglars' job less complicated    D. persuade burglars to try again another time 5. In order to find out more information about this alarm system one can _______.    A. buy a leaflet       B. write enclosing a stamped, addressed envelope    C. sign a contract     D. phone at any time of day or night 6. The underlined word "Figures" in the second paragraph can be replaced by"       A. Illustrations           B. Fingers           C. Numbers           D. Statistics 7. He was unlucky that his house was __________ last night.     A. smashed into      B. burst into  C. broken into  D. transported into 8. He shouldn't run the ____________ of losing his life crossing the road    with the green light on.    A. risk             B. danger                     C. threat                D. fright                                                      C Ambassador Hotel： Welcome to the Ambassador Hotel. To make your stay as enjoyable as possible, we hope you will use our facilities to the full. Dining Room Breakfast is served in the dining mom from 8 a. m. to 9: 30 a.m. Alternatively, the room staff will bring a breakfast tray to your room at any time after 7 a.m. In this case, please fill out a card and hang it outside your door when you go to bed. Lunch: 12:00a.m. to2:30p.m. Dinner: 7:30 p.m. to 9:00 p.m. Room Service This operates 24 hours a day; phone the reception desk, and your message will be passed on to the room staff. Telephones To make a phone call, dial 0 for Reception and ask to be connected. We apologize for delays in putting calls through when the staffs are very busy. There are also public telephone booths near the Reception Desk. Early calls should be booked with reception. Laundry We have a laundry in the hotel, and will wash iron and return your clothes within 24 hours. Ask the room staff to collect them. Bar The hotel bar is open from 12 a.m. to 2 p.m. and 7 p.m. to 1 a.m. 1. You would see this notice _________ . A. in a hotel bar B. in a hotel dining room C. in a bedroom of a large international hotel D. in the entrance of a small family hotel   2. What should you do if you have arrived to stay at the hotel at 2 a.m. and want something to eat? A. Go to the hotel shop.　　                            B. Go to the hotel bar. C. Hang a message outside your door.　　D. Phone Reception.    3. What should you do when you come back to the hotel to make an important call and see a lot of  people around the Reception desk? A. Go to your room and phone from there. B. Ask at the Reception desk. C. Use one of the telephones in the entrance hall. D. Go out again and look for a public phone box 4. What do you think a room staff’s last job is before he goes off duty at 6 p.m.? A. Lay the tables in the dining room. B. Check the bedroom doors. C. Start preparing the breakfast. D. Wake any of the guests who have asked for early calls.   D 　　Will it matter if you don’t take your breakfast? Recently a test was given in the United States. Those tested included people of different ages, from 12 to 83. During the experiment, these people were given all kinds of breakfasts, and sometimes they got no breakfast at all. Special tests were set up to see how well their bodies worked when they had eaten a certain kind of breakfast. The results show that if a person eats a proper breakfast, he or she will work with better effect than if he or she has no breakfast. This fact appears to be especially true if a person works with his brains, if a student eats fruit, eggs, bread and milk before going to school, he will learn more quickly and listen with more attention in class. Contrary to what many people believe, if you don’t eat breakfast, you will not lose weight. This is because people become so hungry at noon that they eat too much for lunch, and end up gaining weight instead of losing. You will probably lose more weight if you reduce your other meals. 1. The results of the test show that ______ A. breakfast has great effect on work and studies. B. breakfast has much to do with people’s health. C. a person will work better if he has simple breakfast D. breakfast only affects those who work with their brains. 2. The passage mentions that many people believe that if you don’t eat breakfast, you will____. A. not lose weight 　　B. be healthier C. gain weight　　　　D. lose weight   3. We can infer from the passage that _____ A. one can work better without breakfast. B. morning diet will do good to your health. C. reducing lunch and supper will help lose weight. D. breakfast is more important than lunch and supper.   4. What is the best title for this passage? A. Good Breakfast　　   B. Why Eating Breakfast? C. No eating, No gaining       D. What is breakfast Keys： 基础知识： 一、单项选择 1. C  2. C  3. C 4. B 5. D  6. D  7. B 8.C  9. C 10. B 二、短文填空 1. advertisement 2. advertising3. information4. attracting5. attention6. story7. continued 8. product 9. remember 10. dangers11. translation12.  photographs13. appeared 14. company 15. sales 三、单句翻译 1.       Everyone in the school shares the dinning hall. 2.       We used to work in the same office, but I left three years ago. 3.       We advertised through the air for the products of our factory. 4.       He recommended Tom for the job of teaching in that school. 5.       I am determined to learn English better. 6.       The government of our city is appealing everyone in the city to save electricity. 7.       The time for the meeting is approaching. 8.       I satisfied my teacher that I had finished my homework. 9.       He is wearing a thick overcoat to protect himself from the cold. 10.   The parents should deal fairly with their children. 能力提高： 一、单项选择 1. D 2. A  3. D  4. B  5. B  6. B  7. A  8. A  9. C  10. D  11. C  12. B 13.A  14. B  15. C 16. A  17.B 18.C 19. A  20. A 二、完形填空（附解析） 1. 文章说“他们刚结婚时谁也没钱”，因此买房子是不可能的，根据意思选择unable。答案：A 2. 文章没有提起他们的生活如何，所以，描绘生活好坏的词语应加以排除。答案：B 3. 答案：C 4. “leave him some money”, “给他留了一笔钱”。 答案：D  5. 答案：C 6. 由下文“In fact, they put it away in a cupboard without even unpacking it.” 可知。答案：A 7. 答案：A   8.  put away“收拾好”，take away“拿走”。   答案：B     9. 答案：C     10. 根据意思推测，刚生完孩子，应该从医院归来。 答案：D    11. 好事应该予以庆贺，邀请别人来，体现了当时愉快的心情。　　答案：C    12. 答案：B   13. 由下文可知。　　答案：A      14. 就是因为酒已喝完，才想起朋友送来的那瓶酒。答案：B 15. 答案：C 16. 答案：A   17.  brought 指带客人们到吃饭的地方。答案：B   18. 答案：C   19. 在此只有aloud, loud为副词，排除A, D, read aloud, “大声读”。答案：C    20.  it指“卡片”。　　答案：D 三、阅读理解 A：BADA B：DADBDCCA C：CDCB D：ADCB