2020高考英语热点话题之“直播带货”，附2020届衡阳市高三毕业班联考作文及范文

2020 高考英语热点话题之“直播带货”，附 2020 届衡阳市高三毕业班联考作文及范文 “直播带货”可以说是现今中国备受关注又极具发展潜力的新兴行业。 随着新冠疫情缓解，复工复产后，湖北联手抖音：13 市长直播带货 百亿流量助力重启，取得非 常好的效果。 中央政治局召开会议强调，“保持线上新型消费热度不减”。“直播带货”、线上团购、在线教 育……疫情防控期间，线上新型消费方式不断涌现，在一定程度上弥补了线下消费的不足，起到了扩 内需、促消费的作用，并展现出强大的生命力。 那么，“网红带货”和用英文怎么说呢？ 网红带货 （social）influencer marketing “网红”可以用 internet celebrity 表示，不过国外媒体多用 social media influencer 或者简单的 influencer 来表示。 eg: Belling says influencer marketing was critical from day one, when popchips was just a little indie brand that could. Belling 说，网红带货从第一天起就至关重要，当时 popchips 还只是一个小的独立品牌。 直 播 live stream 直播 live 表示：现场直播 stream 表示：流量 eg: Let's watch the live stream together! 我们一起看直播吧！相关热词： e-commerce live streaming 电商直播 direct broadcasting room 直播间 online platform 网络平台 social media 社交媒体 Tik Tok 抖音 purchasing power 购买力 fan economy 粉丝经济 live streaming economy 直播经济 limited edition 限量发售 anchorman /’æŋkəmæn/ 男主播 anchorwoman /’æŋkəwʊmən/ 女主播 streaming online 在线直播 key opinion leader 网红 KOL new media 新媒体 follow / unfollow 关注 / 取关 hit the LIKE / thumbs up 点赞 reward function 打赏功能 flood / explode the screen 刷屏 social network / networking 社交网络 attract followers 圈粉 小拓展： “明星代言”英语可以说成 celebrity endorsement endorse /ɪn’dɔs/ v. 代言；宣传 endorsement n. 代言 以下作文为 2020 届衡阳市高三毕业班联考题目——李华：直播带货，卖农产品 直播带货 假如你是李华，因为新冠疫情( the COVID-19 epidemic))的影响，你的英国笔友 May 家开办的农 场农产品滞销，写信向你求助。请你给她回封信，鼓励她参照中国的经验，自己做网络主播( network anchor)，在家直播带货( promote goods sales through livestreaming)。 内容包括 1.直播推销的设备; 2.直播推销的优势; 3.直播推销的建议。参考词汇 1.拼单: share the bill;: 2.秒光:sell out within seconds; 3.网红营销:social Influencer marketing。 Dear Mary, How are you getting along these days? Knowing that the produce on your farm is hard to sell during the COVID-19 epidemic, I really feel as worried as you. So, I'm writing to share some successful Chinese experience to help you. Chinese farmers came across the similar problem not long ago, but they came up with a creative solution:promoting goods sales through livestreaming. What you need are a computer or a cellphone with access to the Internet and a live stream platform or application for broadcasting. By taking advantage of social influencer marketing, the sellers can introduce the goods more efficiently and the buyers can watch the products visually in real time, thus, making the online trade more convenient. To ensure the quality of live streaming, make sure the equipment and the Internet are of good quality and the surroundings are quiet and free of disturbance. I do hope that it will be helpful to you. Best wishes! Yours sincerely, Li Hua （130 words）